Les français viennent au ditch

The beguiling Arnold Circus in Shoreditch is hosting a très chic event for fashionistas this windy month of  November.

Suitably silly – it’s about scarves and ties – and typically puffy — it’s for Hermès, the happening will be a pop-up boutique running from Thursday 18 to Sunday 21 November 2010. But it’s French, figod’ssake: it’s gonna have that je ne sais quoias we Brits like to say, and the theme is “J’aime mon carré” (I love my scarf).
Hermès ran a pop-up at Liberty in the style of an over-size dressing-up box. Customers were encouraged to try different ways of wearing scarves and ties while photographers toyed with the idea of recording their look.
Obviously, Liberty, great store though it is, lacked the chébran touch that the brand needed; hence the Shoreditch gig.
If you miss it, there’ll be similar events in West London and elsewhere around the world.

* East – Rochelle School Of Art, Club Row Entrance, Arnold Circus, Shoreditch, London E2 7ES, Thurs 18 and Fri 18 Nov 2010, noon-8pm, Sat 20 Nov 10am-6pm, Sun 21 Nov 10am-4pm

Photo: Carré chic – pic for Loving Dalston by Matt Irwin

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