Sex and the City: Shoreditch shows the top men

James Biagioni & Nana Wereko-Brobby @ Social Concierge conte4st party at South Place Hotel Shoreditch 9 Jan 2015 © david.altheer@gmail.com

THE PICTURES on this page show some of the most eligible single men in London. In the eyes, that is, of Nana Wereko-Brobby’s dating agency and a magazine called Square Mile, which together organised a party in Shoreditch to find “the City’s Most Eligible Bachelor”.

Wereko-Brobby runs Social Concierge. To help things along, she told intending attenders, “crowd mixologists” would be “floating about” in black dresses, “should you require some intros”.

What, are these masters of the universe, as a preview newspaper article described them, so short of confidence that even in a well-stocked and relaxing bar at the luxurious South Place Hotel they might need help to pluck up the courage to, gulp, talk to a woman.Social Concierge contest party at South Place Hotel Shoreditch 9 Jan 2015 © david.altheer@gmail.com

And women were there, having been invited to buy tickets to the party, to eye if not meet the ten “most eligible bachelors” identified by  Social Concierge, which would on the night name the winner. About 40 people drifted in, every one of them, promised the agency, promised to nobody.

A corporate-popular venue, the smell of money, sex the unspoken item on everybody’s lips… the atmosphere was likely to be frenetic. Especially since membership of the dating agency, which gets you a blind date and a monthly chat with Wereko-Brobby, costs up to £6,000 a year.

One of the ten finalists described his dating style to the Evening Standard. “One-night stands,” he said. “I’m attracted to Victoria’s Secret models… foreign, so it’s a fly-by-night thing”. This Jack Nicholson of our time was pictured wearing a pullover under his suit.

At the party our host stepped forward to announce the winner. CommoditiesSocial Concierge contest party at South Place Hotel Shoreditch 9 Jan 2015 © david.altheer@gmail.comtrader James Biagioni was called to face the gathering, to show why he was special.

The prize: a year’s membership of  the Wereko-Brobby dating service.

And what was Biagioni looking for? Why, “intelligent women with shapely figures”.

Two attractive blondes approached to request a picture with me. “Whatever for?” I asked. “Because,” said one, “you’re the hottest man in the room.”

Eh? This shabby old hack felt flattered. Until the obvious truth dawned: they were commenting not on me but on the quality of an assemblage they had been assured was of the most eligible men in the City of London.

David Altheer 030215

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