A Christmas arty offer from Shoreditch: all they need is a few more quid in The Wall

Creatives' offices in old Tube carriages Gt Eastern St Shoreditch © ∂å


THE four recesses in this photograph comprise The Wall. The aim is to make these humble piles of London Stock bricks into the capital’s most public gallery.

Given that it displays itself to motorists, cyclists and pedestrians crawling – a captive audience – along a busy Shoreditch street, it has a great chance of succeeding.

The project was set up by the not-for-profit Village Underground, which provides affordable, environmentally stable studio space for artist space for artists and writers.

Since The Wall’s inception in Great Eastern Street, London EC2, Steve Powers, Shepard Fairey and other artists from around the world have shown work on its 4m by 3m recesses and now The Wall wants to become a permanent art space.

This will need money and Auro Foxcroft, founder of the associated not-for-profit Village Underground, says: “We need to design, build and install bullet-proof [it’s Shoreditch – Ed.] metal and glass frames over the recesses to protect the artwork. This means that artists can paint on board and canvas so the work can be kept.

“Saving the art work will mean that artists can sell their pieces and earn a living… it also means that we can exhibit art that’s not just painting – photography, digital art, mixed media, even interactive work.

Auro Foxcroft in his Tube carriage office in Shoreditch Lon © ∂å
Auro Foxcroft in his Tube carriage: mind the cold-weather gap

“We’ve fought off offers from advertising companies that want to use the wall: we want to raise our own money rather than have a corporate sponsor.”

Foxcroft wonders why his project can’t get hold of some of the 2012 Cultural Olympiad’s  reported £97 million; meanwhile he is asking the public to invest.

He explains: “The Wall will be a living outdoor art space. You can pledge money and buy limited-edition artwork or even a brick in The Wall. Only if the target of £20,000 is reached, does your money get taken from your account. “But we’re £7,500 short.”

Yes, there is a deadline – this Monday, 12 December 2011, so Foxcroft makes a seasonal plea: “Please buy someone a piece of The Wall for Christmas.”

David Altheer 091211

* Press this link for a short video on how to invest. Village Underground, 54 Holywell Lane, Lon EC2A 3PQ (020 7422 7505)



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3 thoughts on “A Christmas arty offer from Shoreditch: all they need is a few more quid in The Wall

  1. I don’t say this with malice, but I still think that this won’t work. The nature of the art and, crucially, how it is percieved, is dependent on the nature of the medium – and the medium changes fundamentally when you put a glass box around it for commercial reasons.
    And – unless you can somehow keep the glass in the shade and out of the rain – you gonna have visual problems.

  2. The sun reflection is a minor issue because the art works are in natural recesses. The wall will also be illuminated in the evening, increasing its exposure.
    We have another large wall with street art, and our tube trains and sculpture. The installation of glass means we can confidently provide a platform for other media.

  3. I can’t see this working, either practically or as a concept.
    A glass case outside will reflect light, making the works visible only from certain angles, and when it rains on the glass, vision will be highly compromised.
    Its current appeal lies in the fact that it is just a post-industrial wall with high-quality “graffiti” on it; it is the paradox that is the headturner. Whereas if you put a glass box around it for displaying art for commercial reasons, it becomes simply a fifth-rate gallery.

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