THE four recesses in this photograph comprise The Wall. The aim is to make these humble piles of London Stock bricks into the capital’s most public gallery.
Given that it displays itself to motorists, cyclists and pedestrians crawling – a captive audience – along a busy Shoreditch street, it has a great chance of succeeding.
The project was set up by the not-for-profit Village Underground, which provides affordable, environmentally stable studio space for artist space for artists and writers.
Since The Wall’s inception in Great Eastern Street, London EC2, Steve Powers, Shepard Fairey and other artists from around the world have shown work on its 4m by 3m recesses and now The Wall wants to become a permanent art space.
This will need money and Auro Foxcroft, founder of the associated not-for-profit Village Underground, says: “We need to design, build and install bullet-proof [it’s Shoreditch – Ed.] metal and glass frames over the recesses to protect the artwork. This means that artists can paint on board and canvas so the work can be kept.
“Saving the art work will mean that artists can sell their pieces and earn a living… it also means that we can exhibit art that’s not just painting – photography, digital art, mixed media, even interactive work.
“We’ve fought off offers from advertising companies that want to use the wall: we want to raise our own money rather than have a corporate sponsor.”
He explains: “The Wall will be a living outdoor art space. You can pledge money and buy limited-edition artwork or even a brick in The Wall. Only if the target of £20,000 is reached, does your money get taken from your account. “But we’re £7,500 short.”
Yes, there is a deadline – this Monday, 12 December 2011, so Foxcroft makes a seasonal plea: “Please buy someone a piece of The Wall for Christmas.”
David Altheer 091211
* Press this link for a short video on how to invest. Village Underground, 54 Holywell Lane, Lon EC2A 3PQ (020 7422 7505)