THIS IS bizarre: an attempt by Loving Dalston to get information on some products with gift potential for a Hackney Christmas has failed.
Hardly investigative journalism, so even more embarrassing that my offer of a chance of free publicity was not seized on immediately.
That is by way of an explanation of why what may seem to be a feeble plug is being published here. Feeble it may be, but it should be seen as valuable information for those who struggle to devise gift ideas; ie, men.
The topic is beers. James and Lizzie Brodie, who run Brodies brewery in Walthamstow, have given East End names to a clutch of their products.
They are Dalston Black IPA, Hackney Red IPA, Whitechapel Weizen, Hoxton Special IPA, Old Street IPA, London Fields Pale Ale, Bethnal Green Bitter, Stepney Green Steam, Shoreditch Sunshine 3.8% and Awesomestow IPA. The specific gravity is as high as 7% in one case (Dalston), in another as low as 3.8% (Shoreditch). The higher the stronger.
James Brodie told Loving Dalston: “I think it’s a great idea to put a local swing on things.” In other words, it’s commendably good marketing.
But he forgot to answer my questions, in particular where in Hackney to buy some bottles. The beer is on draught at the Railway Tavern in St Jude Street N16 8JT, but for gifts/home consumption, you’ll have to buy them at the couple’s pub, the William IV, 816A High Road Leyton, E10 6AE (200m from a 56 bus stop).
The Brodies, who produced their first beer in 2008, were one of the first of NE London’s local microbreweries, although not the first, to give local names to their products. Loving Dalston has already reported on some of London Fields Brewery’s and Redchurch Brewery’s names for their beers.
* No ethics were harmed in the researching of this story. [What, no free drinks? Some journalists have no standards. – Ed]