A JOYFUL benefit of living East London is that marketing people so often look on it as a location for their publicity stunts. Which means that we residents can walk to some of the best “funworks” in England, such as the Dalston House, whereas non-Stenders have to travel a distance to enjoy them.

The latest funwork is what its promoter calls “the world’s biggest water sprinkler” timed, it is hoped, for one of this year’s few hot weekends. Five-metre jets of water will burst into an 8m-long by 7m-high spray at Victoria Park, near the Royal Gate entrance, Bow E9 7HJ.

The sponsor, Juicy Water, says: “Visitors are encouraged to recall bygone days running through their garden sprinkler.

“They can also take part in a giant water-pistol fight or simply lie back, catch some sun and strike a pose on one of the sun-loungers.

“With a DJ playing in a garden shed, and giant inflatables, it’ll be the most fun way to cool down this summer — and feel like a big kid again.”  [For once, a press release is worthy of direct quotation.]

The promoter is hoping the sprinkler will qualify for entry in an edition of the Guinness World Records book. After Loving Dalston asked about access for disabled people, the promoter said a ramp and other assistance would be provided.

Emilie Stephenson, of Juicy Water, added: “It’s going to be a scorcher this weekend, so what better way to cool down than with a giant water sprinkler – and help us set a world record at the same time?”

The publicist for Juicy Water, which supplied the drawing by Christian Adams, above, said its product is “free from preservatives, colourings and flavourings… the most natural water-based juice drink around”. Loving Dalston phoned Juicy Fruit, which cheerily admitted that the drink also contained raw sugar.

Hamish Scott

* Super-sized sprinkler, Royal Gate entrance, Grove Rd, Victoria Park, Bow E9 7HJ, Sat 6 July 2013-Sun 7 July 2013, noon-6pm, free 

* Emboldened underscored words in most cases indicate a hyperlink, a reader service rare among websites. If a link does not work, it is probably because the site to which the URL refers has not been maintained.