THIS IS the time of year when all sorts of marketing wheezes are devised to squeeze something out of your wallet in the name of Christmas.
The art business is no exception. Hang-Up, a Stoke Newington gallery that has built a powerful online presence to attract clients to its limited-edition prints, has just announced what it terms a Xmas Exhibition.
Gallery manager Carla Nizzola says in a press release: “As a nod to the spirit of the festive season all works featured in the show will be no more than £500 – a perfect gift for a loved one and an affordable treat to those who are tempted.”
An artwork for £500… a good investment?
Perhaps, but the press release and the poster below raise some questions, and here are the answers, which the manager was quick to provide: “All of the works on display by our gallery artists are either brand-new works produced exclusively for the show, or their most recent releases.
“Most of the artists have happily produced new works to fit into this price-bracket brief, appreciating the current market and that most people have a budget when it comes to Christmas shopping!”
She openly said that none of the works on show had been reduced in price or put “on sale”.
Nizzola added: “We have carefully selected an interesting combination of new works and existing artworks from world-known names that fall in the under-£500 category.”
She admitted that most works sold by Hang-Up cost “over the £500 mark”.
There you have it: the works have been created for the Christmas market.
Or, as Nizzola says: “There will be a diverse range of urban and contemporary artworks, framed and unframed, ranging from just under £100 to £500.
Hamish Scott 09114
* Main picture: Hedgehog (DaveWhite)
* Emboldened underscored words in most cases indicate a hyperlink, a reader service rare among websites. If a link does not work, it is probably because the site to which the URL refers has not been maintained.