IMAGINE THE scene: a meeting in the European Commission to discuss how to make the millions who live in one of the 28 EU states excited about waste reduction.
An easy challenge, actually, because waste reduction is a fashionably green and important topic.
Sadly, the best the Brussels bureaucrats came up with was a week… “Yes, let’s have a week. That will satisfy our funders, justify our jobs.” Cigars and champagne all round.
Apparently, the week – oh, some time in November – goes “from strength to strength”. What, it passed you by?
Never mind, now imagine you work for an outfit catchily calling itself the North London Waste Authority. How do you make the taxpayers who fund you realise just how important your role is? Shouldn’t be difficult: it is important.
Simple: you give oodles of money to a hip Hackney design outfit to create “a new kind of Christmas tree”.
The design studio, Dallas Pierce Quintero, sounds ideal, says it specialises in proposals that “create a dialogue with the user”. Talking trees, eh? Shades (sorry, unintentional) of our wacko one day, maybe, king.
Remember to stop for a dialogue when you see the result in Shoreditch Park or on Islington Green. There are others of these new kinds of Christmas tree but those two are the nearest to Hackney. Look out for them as you pass by.
Local primary schoolchildren have made decorations for the trees, using waste materials to represent the foods most commonly thrown away: drinks, vegetables, salad, fruit, leftover meals and baked goods.
The installations – ah, there’s a good ’60s word – are being displayed in illuminated display cases, with solar-powered fairy lights. They will be in place for the remaining days of December 2014.
That’s domestic waste sorted, then.
Hamish Scott 020814
* Full list of the new-style trees: Copthall Leisure Centre, Champions Way, Hendon NW4 1PX; Swiss Cottage Leisure Centre, Camden NW3 3NF; Barrowell Green Recycling Centre N21 3AU; Shoreditch Park N1 7EJ; Wood Green Central Library, 187-197A High Road N22 6XD; Islington Green, Upper Street N1; Waltham Forest Town Hall (reception), Forest Rd, Walthamstow E17 4JF
* Emboldened underscored words in most cases indicate a hyperlink, a reader service rare among websites. If a link does not work, it is probably because the site to which the URL refers has not been maintained.