SUCH WAS THE promotion of the supposedly first vegan burger to “bleed” that queues were likely at the launch in Dalston.
No Temple of Hackney-type lines snaked out of the door during the lunchtime availability slot at Mildreds E8 3GU today but seekers after the Moving Mountains B12 filled the restaurant, a favourite of millennials, despite its high-ceilinged works-canteen atmosphere.
What drew the customers to try the B12? The concept, which is aimed not just at vegetarians but especially at meatists.
The ooze is beetroot juice rather than animal blood. Creator Simeon van der Molen, of West London, uses plant-based ingredients to replicate as nearly as possible an animal-meat taste.
He told Loving Dalston: “It’s a product that can wean meat-lovers off eating meat. Planted-based ‘meat’ is the future.”
David Altheer 240218
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