Bleedin’ ’eck, oozing burger gets its tasting trial with the public in a Dalston vegan restaurant

vegan©DA18: Simeon van der Molen launches his £10 B12 vegan burger at Mildred in Dalston London E8 240218 © DavidAltheer [at] gmail.comvegan©DA18: Simeon van der Molen launches his £10 B12 vegan burger at Mildred in Dalston London E8 240218 © DavidAltheer [at] gmail.com
Simeon van der Molen launches his Moving Mountains B12 vegan burger in E8

SUCH WAS THE promotion of the supposedly first vegan burger to “bleed” that queues were likely at the launch in Dalston.

No Temple of Hackney-type lines snaked out of the door during the lunchtime availability slot at Mildreds today 240218 but seekers after the Moving Mountains B12 filled the restaurant, a favourite of millennials, despite its high-ceilinged works-canteen atmosphere.

What drew the customers to try the B12? The concept, which is aimed not just at vegetarians but especially at meatists.

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B12 vegan burger: would it wean you or your partner to a more sustainable diet?

The ooze is beetroot juice rather than animal blood. Creator Simeon van der Molen, of West London, uses plant-based ingredients to replicate as nearly as possible an animal-meat taste.

He told Loving Dalston: “It’s a product that can wean meat-lovers off eating meat. Planted-based ‘meat’ is the future.”

David Altheer 240218

* Backstory: Burger off! Hackney has a veggie love affair; A year of vegetarian suggestions; Dalston vegan resto; Hackney kills off Kingsland Waste; Dalston market next to be wasted? 

* Lead picture © DavidAltheer [at] gmail.com, and for sale for reproduction. Bigger format versions usually available. Burger pic supplied

* Emboldened underscored words in most cases indicate a hyperlink, a reader service rare among websites, but no endorsement. If a link does not work, it is probably because the site to which the URL refers has not been maintained. 

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