STOKE NEWINGTON biker businessman Andrew Almond is doing what the worst in-midlife-crisis Londoner can but dream of: riding a classic motorcycle across Europe.
And at the end is not just a good drink-up, at the end is a brewery that makes some of the world’s finest lager.
More than a workshop, garage, it also sells biker-clothing designed by Almond, and très branché it is.
The shop, with its unusual mix of fashion and grease, has become the centre of all things two-wheel, a revived culture with a great heritage. So someone able and able willing to ride a 1980s Czech bike, a Jawa CZ, the 1,600km (1,000 miles) back to its spiritual home of Budweis (Ceske Budejovice), 150km from Prague, makes a symmetrical marketing fit with Budweiser
Budvar (the Czech pilsner, that is — a beer of a quality no true beer fan could confuse with that of Budweiser, the pervasive American offshoot).
Restoring the bike has taken Almond and his mechanic, custom builder Simone Fiore, months. And then there’s the vintage-style artwork and “Budvar Bike” branding. Well, the beer company wants its value from Budweis Or Bust, or True Bohemians, as the beer-makers call the project.
Setting off in late August 2018, Almond will be avoiding the Continent’s major roads and motorways “as the bike will not be able to cope with the high speeds”. For him, it will, he adds, be “the road less travelled”.
David Altheer 310518
* Bolt, 1a Bouverie Road, Stoke Newington N16 0AH (07963 747389)
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