LONDONERS HAVE warmly embraced the concept of craft beer. Perhaps they should think of it as crafty beer.
More and more small businesses that carefully shaped a local image for their ales and lagers are getting themselves financed by the kind of multinational brewers that middle-class millennials, often taking their cue from their elders, disdained.
Meantime, Camden, Brixton and Doom/Sharp’s are just some of the crafties to agree deals with giants such as AB-InBev. Oh, and don’t forget Jules Wilkinson’s with-one-bound-he-was-free London Fields Brewery-Carlsberg deal.
Now Beavertown, which takes its name from a Cockney mangling of De Beauvoir, where it started brewing in a hipster bar before moving to Tottenham, has announced it will build a microbrewery and taproom in Tottenham Hotspur’s new stadium.
The club’s official beer partner is Heineken. And who is favourite to buy a minority stake in the ex-Hackney firm, which was started in 2012 by Led Zeppelin howler Robert Plant’s son, Logan? Yes, the giant Dutch brewer.
Beavertown announced a net profit of £1.3 million for 2016-2017. That is soon likely to seem modest.
Hamish Scott 040618
* Beavertown is at Unit 15 ,17 Lockwood Industrial Park, Mill Mead Road N17 9QP
* Backstory: Jules is innocent; Christmas Day openings: exclusive guide; Boozer-capital Hackney; Restored queen again rules TV-famed ex-pub; Property investor silent on Acorn plans; A soda kinda Hackney night out; Pint and a Dalston horseburger
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