Pub world buzzes with stories that a multinational fancies a taste of a Tottenham brewery

BEERcrowd©DA17: Craft Beer Rising, Truman’s Brewery 240217 © david.altheer[a t] gmail.com
Craft Beer Rising, a beer festival in Shoreditch. Some of the brewers there will have been hoping for an offer from a multinational

LONDONERS HAVE warmly embraced the concept of craft beer. Perhaps they should think of it as crafty beer.

More and more small businesses that carefully shaped a local image for their ales and lagers are getting themselves financed by the kind of multinational brewers that middle-class millennials, often taking their cue from their elders, disdained.

Meantime, Camden, Brixton and Doom/Sharp’s are just some of the crafties to agree deals with giants such as AB-InBev. Oh, and don’t forget Jules Wilkinson’s with-one-bound-he-was-free London Fields Brewery-Carlsberg deal.

Now Beavertown, which takes its name from a Cockney mangling of De Beauvoir, where it started brewing in a hipster bar before moving to Tottenham, has announced it will build a microbrewery and taproom in Tottenham Hotspur’s new stadium. 

The club’s official beer partner is Heineken. And who is favourite to buy a minority stake in the ex-Hackney firm, which was started in 2012 by Led Zeppelin howler Robert Plant’s son, Logan? Yes, the giant Dutch brewer. 

Beavertown announced a net profit of £1.3 million for 2016-2017. That is soon likely to seem modest.

Hamish Scott 040618

* Beavertown is at Unit 15 ,17 Lockwood Industrial Park, Mill Mead Road N17 9QP

* Backstory: Jules is innocentChristmas Day openings: exclusive guide; Boozer-capital Hackney; Restored queen again rules TV-famed ex-pub; Property investor silent on Acorn plans; A soda kinda Hackney night outPint and a Dalston horseburger

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