* UPDATE June 2018: Beaverton has sold Heineken 49 per cent of its shares. Beaverton founder Logan Plant said his brewery would remain “independent and autonomous”
LONDONERS HAVE warmly embraced the concept of craft beer. Perhaps they should think of it as crafty beer.
More and more small businesses that carefully shaped a local image for their ales and lagers are getting themselves financed by the kind of multinational brewers that middle-class millennials, often taking their cue from their elders, disdained.
Meantime, Camden, Brixton and Doom/Sharp’s are just some of the crafties to agree deals with giants such as AB-InBev. Oh, and don’t forget Jules Wilkinson’s with-one-bound-he-was-free London Fields Brewery-Carlsberg deal.
Now Beavertown, which takes its name from a Cockney mangling of De Beauvoir, where it started brewing in a hipster bar before moving to Tottenham, has announced it will build a microbrewery and taproom in Tottenham Hotspur’s new stadium.
The club’s official beer partner is Heineken. And who is favourite to buy a minority stake in the ex-Hackney firm, which was started in 2012 by Led Zeppelin howler Robert Plant’s son, Logan? Yes, the giant Dutch brewer.
Beavertown announced a net profit of £1.3 million for 2016-2017. That is soon likely to seem modest.
Hamish Scott 040618
* Beavertown is at Unit 15 ,17 Lockwood Industrial Park, Mill Mead Road N17 9QP
* Backstory: Jules is innocent; Christmas Day openings: exclusive guide; Boozer-capital Hackney; Restored queen again rules TV-famed ex-pub; Property investor silent on Acorn plans; A soda kinda Hackney night out; Pint and a Dalston horseburger
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