IT’S UNLIKELY THAT MANY BUSINESSES have a job position entitled “Head of Vibe”. If they do, you’d imagine they’d be either a sad assemblage of unfunny people — you’ve maybe seen those You Don’t Have To Be Crazy To Work Here But It Helps! signs — or people who are, well, cool.
Shout About has such a position and a brief chat with the HoV, Stuart Groves, and his colleague, Head of Agency Ben Gamble, suggests that the company is far from sad.
The model is simple. Groves says: “We work with landlords to get ‘meanwhile use’ of their inactive sites; be they waiting on planning permission, redevelopment or demolition — short-term opportunities.”
While an investor awaits planning permission to develop the site of the much-missed Wringer and Mangle restaurant, Shout About will stage DJ sets, live gigs from up-and-coming and better-known performers, and brunch parties, as well as art exhibitions and other cultural events.
Asked what’s with the pop-up’s crazy name, Groves told Loving Dalston: “We seem to lose another performance space in London every month. Minus One alludes to this.”
The site has had trouble, closures and shocking violence — what will Shout About do to make the venue work?
Groves said: “The ground floor we have sub-let to immersive dining specialists Funicular Productions, who bring with them huge footfall.
“The basement that is Minus One has had a lighting and sound upgrade, making it a space where London’s top promoters and labels can showcase their acts.”
Hamish Scott 260220
* Minus One, 2 Warburton Road, corner Mentmore Terrace, Hackney E8 3FN (020 7111 7712), Friday 28 February 2020, 10pm-3am (late licence), £5. Good disabled access. Venue capacity 700-plus, three bars (the negroni was well-necked by Loving Dalstoners on press night). Click on this video to see Irish band Inhaler playing a promotional gig at Minus One.
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