Veg to drink? Two Hackneyites offer a new taste

Charlie Leet-Cook, left, and Rich Goldsmith, above, of© David Altheer
Top (supplied) some of the ingredients used by Charlie Leet-Cook, left, and Rich Goldsmith, above

STILL TRYING to follow that so-tough New Year’s resolution, the one about healthier living.

Two ex-City types who met at university might be able to help. Charlie Leet-Cook and Rich Goldsmith today 12 January 2016 opened a pop-up at Old Street station in Shoreditch to show of their Moju cold-pressed juices throughout this and next month.

The health point is that their drinks, they say, use more nutrient-rich veg than sugary fruit (you know, that stuff that nutritionists now say is so bad for us).

Their timing, starting the business late last year, is perfect: low-fruit health drinks are trending: people talk in ratios of, say, 70:30, to describe the veg-fruit ratios that they follow in their home mixes.

Leet-Cook and Goldsmith, who live in Hackney, avoid purées, pulps and additives, boasting that their ingredients are so good the recipe for the mix of juices is listed on the back of the bottles.

They go on to say that Harrods, As Nature Intended and other food outlets stock Moju.

Hamish Scott 120116

* Moju, Old Street station, main Tube entrance, Shoreditch EC1V, January and Febrsuary 2016, 7.30am-7pm

* Backstory: A healthy night out

* Emboldened underscored words in most cases indicate a hyperlink, a reader service rare among websites. If a link does not work, it is probably because the site to which the URL refers has not been maintained. Picture supplied by Moju

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